Introduction & Theoritical Part

Lesson 1/41 | Study Time: 20 Min
Introduction & Theoritical Part

Key Learning Content

One of the main goals of this topic is to highlight the differences between conventional entrepreneurship, and green one. The core difference between conventional, and green entrepreneurship is the logic before the value creation. 

Conventional entrepreneurship contributes to economic growth, and regional development, while green entrepreneurship refers to businesses that attempt to minimize the business environmental impact, and consider sustainability measures. In a more general way, the sole purpose of conventional entrepreneurship is value creation. In contrast, in green entrepreneurship, the business’s economic aspect also serves as the means to achieve environmental profit.

A green entrepreneur can make their business “green” or enter a “green business.” In other words, green entrepreneurship could be the technology used for production in any economic sector that firms are active. In this case, our attention is restricted to parts of the economy producing specific output types. The former is sometimes referred to as a process approach in defining green business, while the latter is an output approach. Some of the key learning contents of this unit are:

  • The definition, goals, objectives, and examples in the form of case studies regarding green entrepreneurship

  • The definition of green business ideas

  • The understanding of the conventional, and the sustainable market

  • The definition of value propositions

  • The outline of all the tasks, and resources needed to be generated, innovated, to manage the value delivered to customers

  • The understanding, and delivery of the know-how to develop a business plan, as well as financial management

  • The delivery of pitch deck ideas to potential investors, and customers

These contents, once developed, can be explained as an introduction to green entrepreneurship, and the basic principles regarding sketching out a green business idea, and its plan, as the effort towards making a positive impact with green business ideas, the process for identifying potential investors, and customers, the market analysis, the attempt of depicturing the green business idea into context, the solutions towards the problem of acquiring financial resources to fund or invest to the idea, and the general logistics, meaning the management, scaling-up, and communication of the green business idea.

That knowledge, and expertise will support young people in their attempt to integrate circular economy strategies into their business idea. Still, they will also become more innovative, and better equipped to launch their Circular start-up or spin-off, and other initiatives in response to current or future needs and, ultimately, boost Europe’s growth, and competitiveness.

After gaining this essential knowledge of how to develop a start-up integrating

principles of the Circular Economy, young people, through experiential learning, and collaborations with established start-ups, will be prepared to commercialize their idea, and understand the competitive landscape of the business sector.

To summarize, the topic aims to introduce green entrepreneurship to young people, demonstrate its benefits, and explain step-by-step the process of generating, developing, and commercializing a sustainable business idea, and plan, highly motivating them to start their own green business.

Green Genesis E-Learning

Green Genesis E-Learning

Product Designer

Class Sessions

1- Introduction & Theoritical Part 2- Workshop-Green Entrepreneurship 3- ΚΕΒΕ & CIIM: To create a green entrepreneurship observatory 4- PEPÍN FARM 5- Green Evolution SA - Greece 6- Production of electric cars: Rimac automobili- car manufacturer 7- Zua Drive In” ( 8- “We Wilder” 9- Research material 10- Summary & Recommendations 11- Uvod i teorijski dio 12- Istraživački materija 13- Sažetak i preporuke 14- ΚΕΒΕ & CIIM: Stvoriti opservatorij zelenog poduzetništva 15- FARMA PEPÍNA 16- Green Evolution SA - Grčka 17- Proizvodnja električnih automobila: Rimac Automobil i- proizvođač automobila 18- “Zua Drive In” ( 19- “We Wilder” 20- Radionica-Zeleno poduzetništvo 21- Εισαγωγή και θεωρητικό κομμάτι 22- Ερευνητικό υλικό 23- Σύνοψη και συστάσεις 24- ΚΕΒΕ & CIIM: Δημιουργία ενός παρατηρητηρίου πράσινης επιχειρηματικότητας 25- PEPÍN FARM 26- Green Evolution SA - Ελλάδα 27- Παραγωγή ηλεκτρικών αυτοκινήτων: Rimac automobili- κατασκευαστής αυτοκινήτων 28- "Zua Drive In" ( 29- "We Wilder" 30- Εργαστήριο-Πράσινη επιχειρηματικότητα 31- Introduzione e parte teorica 32- Materiale di ricerca 33- Sommario e Raccomandazioni 34- Laboratori - Imprenditorialità verde 35- Introducere și partea teoretică 36- Material de cercetare 37- Rezumat și Recomandări 38- Ateliere de lucru - Antreprenoriat verde 39- Introducción a la parte teórica 40- Material de investigación 41- Resumen y recomendaciones